Finding the international buyer is
the challenging work for the new exporter.
When the person is in export business; he is not only competing with
other exporter of his country but; also the exporters of the other countries. There
are the different methods of finding the international buyer; which are listed
below:
1. Friends
and relatives :
The personal friends and relatives, who are
working outside the country and may help the new exporter for getting the international
orders. The exporter should explain his products in detail to the friends and
relative and they can find the buyer for the same. This is low cost method for new exporter, who is
going to start the business.
2. Correspondence:
Correspondence through the email,
web, etc. is too common now a day. We
can reach to any person in the world by using the electronic media. B2B website
will also help you. But it is difficult to find the genuineness of the buyer
under this method. B2B website like Alibaba.com, Tradekey.com, Indiamart.com,
TradeIndia.com and many more can use to find the international buyer.
3. Travel
Aboard:
This is the costly, but most effective method. If you meet
personally with the international buyer it creates the trust and it is easy to
get the orders.
4.
Appointment of Agent:
The appointment our agent in other country is also one good
way to get the international buyer. Your
agent will act as your representative there and find the buyer.
5.
Exhibition:
You can participates in the international
exhibitions arrange by the export promotion council. You have to bear high cost; but this will certainly
help you for getting some international order. There are many international trade
fair abroad and also within the country. Exhibiting the products in the trade
fair will make good advertisement for the product on international level.
6. Government
Embassies:
Government embassies in outside
countries can help exporter for finding the international market in their
countries. The exporter should be in touch with Government Embassies for
getting some orders of his products.
7. E-Marketing:
E-marketing is very effective
toots for the exporter. Exporter should prepare his own website which exhibits
all his products. Writing the articles on the website will attract the more visitors.
Proper search engine optimization will help the exporter to make his website
famous and get the more viewers. Joining the social media like face book,
twitter, etc, will also help exporter for international marketing.
